How to fight unwanted loneliness in older people?

Unwanted loneliness is a feeling that many older people experience and that can have negative consequences on their quality of life or health. It is therefore important to understand how companies in the silver economy can act to contribute to reducing this feeling. This report presents business opportunities that can be found today in the field of detection, prevention and intervention of unwanted loneliness in older people. It also proposes to increase the value provided to older people by broadening the range of possible actions to combat their unwanted loneliness, through better evaluation of existing solutions and research into innovative solutions.